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Industry Outlook

"The demand for high-quality, premium bourbons is expected to grow by another 10%, with distilleries focusing on creating unique, small-batch offerings to cater to discerning palates."

"Experimental bourbons featuring unconventional flavor profiles, such as smoked or spiced variants, are likely to gain popularity. Alternative aging methods and barrel finishes, including exotic woods and wine casks, will keep the industry dynamic and appealing to adventurous drinkers."

 

"The rise of mixology as a popular hobby has fueled interest in premium and artisanal products, pushing consumers to seek out unique and high-quality ingredients that can elevate their cocktail experiences."

"Cocktail enthusiasts are willing to invest in high-quality, unique mixer offerings that can elevate their drinking experience. Brands are responding to this demand by developing innovative products featuring exotic flavors, organic ingredients".

"The food service segment accounted for a revenue share of 65.73% in 2024. Restaurants, bars, and cafes are increasingly focusing on enhancing their beverage offerings to attract patrons. Moreover, signature cocktails made with high-quality mixers have become a vital part of menu curation, pushing establishments to invest in premium cocktail mixers that elevate consumer experience. The trend of unique and artisanal cocktail mixers, which often highlight local ingredients or infuse exotic flavors, has made it essential for food service operators to adapt their offerings, creating a broader market for specialty mixers. Besides, hotels are incorporating cocktail mixers into event catering, weddings, and other special occasions, creating new revenue streams."